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Chekitan Dev is really an internationally renowned scholar and thought chief on marketing and branding while in the hospitality, vacation, and tourism industries. As a specialist witness, he has testified in deposition, at trial, and at arbitration in many hospitality-similar matters, each in the United States and internationally, including several situations involving lodge proprietor–brand relationships and the net travel market.
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Professor Dev has consulted on marketing and branding to significant businesses. He has much more than 40 many years of experience examining an variety of issues involving hotels, travel, and tourism. Professor Dev’s new analysis has focused on how branding and rebranding have an affect on both equally public notion and profitability while in the hospitality marketplace.